Question: What was the first collection of AussieJules jewellery that was stocked in Urban Cow Studio?
Answer: My Kandinsky collection!
There’s a great story behind this question. And it really highlights my gratitude to Urban Cow and the great people who work there.
Urban Cow are a gift shop on Frome Street in Adelaide. It’s a beautiful gift shop, and again a place where I had dreamed about having my work stocked! I remember putting it on my wish list one year, and after seeing their call for artists I decided to email them to see if I was suitable.
Georgia invited me in for a “chat” and to look at my work up close. I took in about 10 assorted “Kandinsky” pieces (necklaces, pendants, earrings), and she agreed to take them all, and straight away. I was thrilled! I wrote up an invoice and handed it all over to them.
A week later I saw my work in there, displayed beautifully and I was so proud. But it didn’t sell. Georgia assured me that people needed to see it a few times before they would buy it, but it seriously took a couple of months before I sold anything in the shop. I was disheartened by it all to be honest.
I did sell a few pieces eventually, and I listened to what the team had to say about my work. What things their customers were suggesting. Some of it I took on board, and some of it I didn’t, but after a while my jewellery started selling there more regularly.
I am so very grateful to Urban Cow for believing in my work, for giving me honest feedback so I could improve my work, and for continuing to work with me in order to make sure I have my best work in there, and it is displayed beautifully.